Ametora: How Japan Saved American Style

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Ametora: How Japan Saved American Style

Ametora: How Japan Saved American Style

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Price: £10.995
£10.995 FREE Shipping

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Although full of poverty and despair, it was a time of Western admiration and hope in adopting American affluence for their own society. In Japan, the first and most important step was to replace the standard-issue school uniform with their own choice of stylish clothing. With plenty of great anecdotes and delightful digressions, ‘Jeans’ tells the story of how jeans have been part of American history for 150 years, and how they became an iconic symbol of America around the world. This, along with Ishizu’s book, Take Ivy, which documented his Princeton trip and gave a visual understanding of Ivy to the Japanese youth, both sparked what could be seen as the greatest style phenomenon in the history of fashion. From high-end denim to oxford button-downs, Japanese designers have taken the classic American look—known as ametora, or "American traditional"—and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital.

In the years after the Second World War, especially during the Vietnam War, a lot of Japanese who liked American pop culture began to question whether they should really indulge in American styles because the American government was up to no good. While buoyed by a vibrant creative scene in Tokyo and predominantly inspired by local subcultures, most of the aforementioned brands considered elements of Americana crucial to their overall aesthetic, whether they be military garb (WTAPS), motorcycle culture (Neighborhood) or punk (Undercover). This interest in fashion started among youth from elite families, but spread to the masses in tandem with the country’s miraculous economic growth and explosion of mass media. Throughout the summer, tabloid magazines editorialized against these wayward teens in Ginza, dubbing them the Miyuki Tribe ( miyuki-zoku). Other high-end designers, like Yohji Yamamoto and Rei Kawakubo, suddenly became trendy among a younger and more mainstream audience.I got the idea for Blue Blooded in February 2015 while I was on my way to our annual skiing holiday in the Italian Alps with my family. The Ivy Style phenomenon not only provoked a new, fashion trend in Japan, it started a lifestyle, an era of creativity and innovation for Japanese menswear that had no near sight of slowing down.

Through this, Japan became a cultural epicenter, one that cultural leaders around the world could no longer ignore. Không chỉ kế thừa trọn vẹn tinh thần cách tân từ Ishizu, những tượng đài thời trang này còn mở rộng phong cách Ametora vượt ra xa khỏi khuôn nền Ivy hay Preppy, bằng cách áp dụng đầy sáng tạo và nâng tầm nguồn cảm hứng kinh điển của thời trang thế giới như cuộc cách mạng của chất liệu denim vào những năm 60-70 hay văn hoá Hiphop. In the case of fashion, there was nothing really ‘Japanese’ for men in the post-war era to start with.Tuy nhiên, có lẽ ít ai biết được phong cách Ametora (một trong những nền móng đã xây dựng nên nền văn hoá thời trang muôn màu muôn vẻ của xứ sở Hoa Anh Đào) lại đến từ nước Mỹ xa xôi. Slowly, but surely, even the most Occupation-weary citizens began to admire America’s overt affluence.

Một trong những items nổi bật của hãng đó chính là chất liệu linen, những chiếc quần jeans và các mẫu áo khoác da chất lượng.Ametora has attracted interest in Japan for revealing that so many Americans now think the Japanese do American style better than Americans, but the book has also brought to the surface a lot of buried Japanese cultural history, forgotten even in Japan. Others, like Visvim designer Hiroki Nakamura or former Popeye Editor-in-Chief Takahiro Kinoshita, are icons within specific niches of contemporary American menswear, too. Soundman have been producing garments in Japan for almost twenty years now with a general focus on vintage British Military pieces.

He notes in particular the fact that 'Japanese fashion' was never really a concept that existed prior to Ichizu's artificial incorporation of Ivy style into the Japanese cultural mindset. If you are still wondering how to get free PDF EPUB of book Ametora: How Japan Saved American Style by W. British and American tailoring are inherently different from one another, as are streetwear and sneaker cultures in each country. He highlights their western shirt, which uses indigo-dyed Belgian linen, and stresses how far ahead these labels are in terms of quality.là một kiểu cách ăn mặc đặc trưng bắt nguồn từ các sinh viên thuộc khối Ivy League bao gồm Havard, Princeton hay Yale… Khối Ivy League rất được mến mộ trong xã hội, và kiểu cách ăn mặc của các sinh viên nơi đây, với những item sporty kinh điển như áo polo, áo len cộc tay, áo khoác thể thao…kết hợp với nét ăn mặc đặc trưng của giới quý tộc Anh Quốc như áo tay dài hoạ tiết sọc ngang Breton stripe, giày Oxford wingtip, cà vạt Ascot, giày Brogue và áo khoác vải tweed… cũng theo đó trở thành một xu hướng thời thượng cho những người trẻ thuộc tầng lớp từ trung đến thuợng lưu tại Hoa Kỳ.



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